The luxurious FLATOUTbear is a cute and cuddly bear handmade of 100% Australian sheepskin. The FLATOUTbear has safety eyes and noses, and this makes them safe for kids of all ages. The bears are only 5 cm high when lying flat, and making them very suitable for small kids to use as comforters. It can even be used as a warm and soft pillow.

One celebrity who has fallen for the FLATOUTbear is Sarah Jessica Parker probably most known from the Sex in the City show. FLATOUTbear designers Sarah and Prue sent one of their bears to Parker, and received this message back:

“Honestly, when I opened your package, my son was sleeping and I really struggled with the question of whether I had the strength to give it to my son or keep it for myself. James Wilkie immediately named him Catin and asked if he could come downstairs for supper. You can see he will enjoy a well-fed and well-travelled life, as I suspect he will go everywhere we do. And he will be loved.”

FLATOUTbear comes in six colors. They all have a “phone home” tag where you can put your phone number so the bear can find home if he ever gets lost.

To find a retailer near you, visit FLATOUTaustralia. Baby’s Got Style is one of the web shops who offers the FLATOUTbear.